SWOT matrix is a planning tool, whereas TOWS matrix is an action tool. In SWOT analysis you identify all the Strengths, Weaknesses, Opportunities, and Threats in point form. After that you think of each point as a singular perspective. Whereas, TOWS matrix identifies the relationships between these factors and selecting strategies on their bases. Strengths and weaknesses are abstract concepts that can be hard to think about without any sort of context.
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