Many organizations use SWOT analysis to determine the strengths and weaknesses of their organization. SWOT analysis can be interesting, but what should you do with the information you get? This is where the TOWS matrix becomes a useful tool. It is a simple and effective way to brainstorm and develop specific strategies to address the initial SWOT findings.
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What is SWOT analysis? Take Nike’s SWOT analysis as an example
What is SWOT Analysis? SWOT consists of four aspects, starting with the first character of the word: ” Strengths”, “Weaknesses”,
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When developing a marketing strategy, the most commonly used SWOT is to identify internal strengths and weaknesses, external opportunities and
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What is SWOT Analysis? SWOT Analysis (also known as strengths, weaknesses, opportunities and threats analysis) is the easiest way to
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“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
Continue readingSWOT Analysis with Examples
SWOT analysis is a technique developed at Stanford in the 1970s, frequently used in strategic planning. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis is a simple, but powerful, framework for leveraging the organization’s strengths, improving weaknesses, minimizing threats, and taking the greatest possible advantage of opportunities.
Continue readingIndustry Analysis — An Quick Introduction
Industry analysis is a tool to help companies understand where they stand compared to other companies that produce similar products or services; Understanding the impact factors across the industry is an important part of effective strategic planning that enables small business owners to identify threats and opportunities facing their business and focus resources on developing unique capabilities that provide a competitive advantage.
Continue readingImprove Customer Experience with Customer Journey Map
The customer journey map can be used to describe the story of a certain role customer in a specific scenario. Including customers from the first contact with the product, touching the various touch points of the product, and ending the use of the product at the end.
Continue readingFault tree analysis (FTA) — Secret weapon for root cause analysis
Fault tree analysis is one of the most commonly used methods in system reliability analysis. It is a process of system design or improvement by analyzing various factors that may lead to system failure, including hardware, software, environment, human factors, etc. By drawing the fault tree, we can determine the possible combinations of modes and the probability of the cause of the system failure. The failure probability of the system is calculated and the corresponding measures are taken.
Continue readingA Comprehensive Guide for PDCA
PDCA is considered one of the most popular frameworks for continuous improvement of business processes. PDCA (plan do check action), also known as Deming cycle, is the simplest framework for process improvement. Basically, it’s a series of feedback cycles of continuous improvement — you decide how it works, figure out how to improve it, eventually make changes, and keep repeating the cycle. I believe PDCA is the simplest and most effective way to help you improve your workflow.
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