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当典型的头脑风暴遇到困难时,就该发挥创造力了。一种极具创造性的头脑风暴技术被称为反向头脑风暴。它不仅可以使想法流动,还可以带来很多乐趣。更重要的是,它可以激发创新的想法和有用的见解,从而产生积极的结果。
如果头脑风暴过程未能满足要求,反向头脑风暴可以让您创造不同寻常的疯狂想法。
在反向头脑风暴中,参与者被给予与要解决的具有挑战性的问题或实现特定结果的复杂场景相关的提示。他们被要求就如何引起问题或实现与所要求的相反的事情产生多种想法。然后,通过推翻这些建议,可能会发现原始问题的解决方案。逆向思维通常会揭示系统中可能存在的当前问题,简单地减少这些问题可能会导致问题的解决、预期的结果或性能的提高。
如何进行反向头脑风暴?
反向头脑风暴法涉及专业创建设计的五个步骤。消极思维使参与者能够感知他们认为不可想象的解决方案。
- 识别问题 ——识别设计挑战并将其写下来。
- 扭转问题:例如;而不是问‘我能提供什么帮助?问‘我怎样才能让它变得更糟?
- 收集可能的解决方案:集思广益,找出所有可能的反向解决方案。一切皆有可能:什么都不拒绝!
- 反向解决方案:翻转反向解决方案,为实际问题创建真正的设计解决方案。
- 评估想法:评估并决定是否可以形成真正的解决方案。
上述步骤的开始和结束与普通头脑风暴过程类似。然而,通过了解更坏的情况,内部步骤被颠倒以达到最佳解决方案。
反向头脑风暴示例
- 确定问题:网站访问者是否没有在网站上停留足够的时间或没有按预期与网站内容进行交互?
- 扭转问题:团队提出一个问题,关于如何让用户远离网站并降低交互级别。
- 收集可能的解决方案:可以使用户远离网站而不是访问和与之交互的方法。
- 构建复杂的导航,使用户无法找到所需的内容
- 选择令人不安的颜色主题和难以阅读的字体
- 在慢速服务器上托管网站
- 使用难以加载的大文件
4. 逆向解决方案:颠倒所有这些方法以达到问题的可能解决方案。
- 建立简单的导航和清晰的网站结构
- 选择一个舒适的颜色主题和易于阅读的字体
- 选择可确保网站加载速度的可靠托管服务
- 优化网站内容,让用户可以正常查看
5. 评估想法:确定哪些方法不适用于网站以及如何应用所需的方法来解决用户交互问题。
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It can also lower anxiety and simultaneously improve sleep in people who’ve experienced physical and emotional trauma, as in researchconducted at the University of Kansas.