Bulan: Januari 2022

SWOT analysis is a technique developed at Stanford in the 1970s, frequently used in strategic planning. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis is a simple, but powerful, framework for leveraging the organization’s strengths, improving weaknesses, minimizing threats, and taking the greatest possible advantage of opportunities.

Industry analysis is a tool to help companies understand where they stand compared to other companies that produce similar products or services; Understanding the impact factors across the industry is an important part of effective strategic planning that enables small business owners to identify threats and opportunities facing their business and focus resources on developing unique capabilities that provide a competitive advantage.