Why Product Owners love Scrum?

A Product Owner who owns the product on behalf of the company is a part of a Scrum team. However, a product owner has no authority over other members of the team, same as the Scrum Master. A Product Owner is responsible for looking after a product for an extended period of time and is accountable for achieving product success. As the product owner, you should directly interact with the customers and users, the development team, and other key stakeholders, as the picture below shows.

Product owners love scrum for the following reasons:

• Development and business are now aligned and held accountable as a single unit, rather than being at odds as in historical methodologies.
• Schedules and costs are empirically forecasted, and you have daily clarity on progress. After every sprint, product owners know that they’ll have the highest-priority items fully functioning and shippable.
• Customer feedback is early and continuous.
• The earliest possible tangible measurement on ROI is available, that is, after every single sprint.
• Systematic support for changing business needs, thus allowing continuing flexibility to adapt to market realities.
• Reduced product and process waste through an emphasis on prioritized product development over process artifact development (usually documents).

Other Articles related to Scrum Roles

• What is Scrum Team?
• What is a Self-Organizing Team in Scrum?
• How Scrum Team Works? — A Brief Guide
• How to be a Good Product Owner in Scrum Project?
• What is Product Owner’s Role in Scrum?
• Agile Development: How to Become a Qualified Scrum Master?
• What is Pig and Chicken in Scrum?
• Project Manager vs Scrum Master vs Project Owner
• What Are The Three Scrum Roles?
• What is a Scrum Master? The Role and Responsibilities
• What is Cross-Functional Team in Agile?
• As a Scrum Master, How Can You help Your Project Owner?